
Group

Prestige Rental
Blackline Collection
Recurring rental yield from a prestige fleet — Range Rover Sport, Mercedes-AMG GT and McLaren 570S — with utilisation as the key sensitivity.
Fleet at year-end
7
Gross bookings
£327k
Operating profit
£196k
Year 1 unit economics
Range Rover Sport fleet£300/day, 15 days/month → £142,549
Mercedes-AMG GT£250/day, 15 days/month → £27,388
McLaren 570S£500/day, 8 days/month → £26,068
Total contribution£196,005
Platform share allowed20% (Turo)
Year 2 base fleet7 → 14 vehicles
How it scales
- Fleet starts with three Range Rover Sports and scales to five alongside the AMG GT and McLaren.
- Revenue is shown as gross customer bookings for management visibility.
- Utilisation should be monitored against downside, base and target cases.
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