Blackline Group
Blackline Collection — Prestige rental
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Prestige Rental

Blackline Collection

Recurring rental yield from a prestige fleet — Range Rover Sport, Mercedes-AMG GT and McLaren 570S — with utilisation as the key sensitivity.

Fleet at year-end

7

Gross bookings

£327k

Operating profit

£196k

Year 1 unit economics

Range Rover Sport fleet£300/day, 15 days/month → £142,549
Mercedes-AMG GT£250/day, 15 days/month → £27,388
McLaren 570S£500/day, 8 days/month → £26,068
Total contribution£196,005
Platform share allowed20% (Turo)
Year 2 base fleet7 → 14 vehicles

How it scales

  • Fleet starts with three Range Rover Sports and scales to five alongside the AMG GT and McLaren.
  • Revenue is shown as gross customer bookings for management visibility.
  • Utilisation should be monitored against downside, base and target cases.
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