Our story
Built deliberately. Scaled patiently.
Blackline started inside a dealership finance office — watching good businesses lose deals to slow, product-led broking. The group grew outward from that one frustration: own the customer relationship, own the structure, and let each division make the next one stronger.
Our mission
To give businesses and individuals a single, trusted point of access into the commercial finance market — presenting every case properly, to the right lender, the first time.
Our vision
One connected group where retail, trade supply, finance and prestige rental reinforce each other — each division profitable alone, each stronger together.
Our promise
A finance quote within five minutes of enquiry — early morning, late at night or weekends. No call centres, no handovers, the same person from first enquiry to completion.
How we are building it
Prove. Connect. Scale.
Phase one
Prove the standard
Establish the brokerage, build the funder relationships and prove the service model case by case — quotes in minutes, proposals packaged properly, the same person from enquiry to completion.
Phase two
Connect the divisions
Let retail, trade supply, finance and prestige rental feed each other, so a customer met in one part of the group is served better by the rest of it.
Phase three
Scale without diluting it
Grow the team carefully, keeping the personal relationship intact. Volume should never be the reason a client is handed to a call centre.
What we hold ourselves to
Independent
Panel-based access to 130 active funders, not tied to any single institution's product or appetite.
Regulated
Operating under an FCA-authorised principal, with full Consumer Duty and conduct-rules compliance.
Structured
Every proposal is packaged to lender standard before submission — reducing delay and re-work.
The group
